Want to learn a new language?
Study one book a week!
Want to learn a new language?
Study one book a week!
MY LIGHT is a B2C service that offers language study books with online materials such as videos, Q&A, audio, and PDFs. The product comprises an e-commerce flow and an e-learning flow. During my two years on this project, I collaborated with cross-functional teams to develop designs catering to end-user and business needs.
The service grew 2 times every year. Users reviewed they loved the simple UI, and we kept the number 1 brand position. Our competitors have even copied our user flow and interfaces. I am excited to share some impactful UX/UI projects in this case study.
Agile, Lean UX
(1-2 week sprint intervals)
Figma, Hand Sketch, Adobe Photoshop, CSS, Google Suits, Jira, Asana, Notion, etc.
18-35 Language learners, primarily female. Total 650K+ Users, 10M+ visitors per year.
Nov 2020—Jul 2022
Web (Mobile, PC)
UX Design Lead, Case Study, UI Design, Design QA, Product Management
(Collaborated with four marketers, two designers, three product managers, nine engineers, and one QA.)
As a Senior UX/UI designer, I led the design process and collaborated with a growing team. From the initial service launch to 80 sprints and iterations, I conducted user and competitive research and delivered lo-fi to hi-fi prototypes. This experience has enabled me to become a product designer who bridges business and user needs with expertise in product management skills such as backlog facilitation, scrum leading, policy documentation, and service planning.
Have you ever tried learning a new language? It's no easy feat. That's where our language learning product comes in - offering a step-by-step solution to help people achieve their language learning goals and regain a sense of accomplishment. During the pandemic, we aimed quantum jump!